The Future of Social Commerce: Embracing Content and Community to Drive Customer Loyalty

Coresight Research forecasts that the U.S. live commerce market will become a $25 billion industry by 2023. Additional predictions indicate that the broader social commerce landscape will create a $1.2 trillion opportunity for brands and retailers. But what are the keys to monetizing the evolution and acceleration of social commerce? During this panel, experts will offer consumer-based insights and best practices to help attendees maximize their social commerce mix. Join us to learn how to: • Develop a social commerce strategy built around your customer and business goals; • Establish your toolkit for success, including the mix of owned, earned and paid channels; • Test, measure and improve your approach based on consumer behaviors and revenue results.