Firework is a B2B enterprise solution that powers the digital transformation for every business enterprise, to help them engage with the new age consumers. The company is backed by Lightspeed, GSR, IDG and AmEx with $90M in capital raised to date and has offices in California, New York, London, Tokyo, and Mumbai. Firework gives control and independence back to brands, becoming a full funnel solution for retail, eCommerce and D2C brands who are looking to increase customer engagement, purchase and loyalty behaviors. Short, swipeable and shoppable videos and livestream inspire and engage users in the new digital age, yet retail, D2C and eCommerce websites haven't delivered the user experience that makes social websites so addictive. Firework brings those user behaviors to brands/retail sites to increase engagement, brand affinity and revenue.