Using Generative AI Language to Reduce Shopping Cart Abandonment

The hype and promise of Generative AI have captured the marketing imagination due to its potential to improve marketing efficiency. But Gen-AI-crafted language can also help marketers break through the digital marketing noise to drive more effective customer engagement and action.

Find out about the capabilities that Generative AI solutions need to drive marketing-enabled growth and to optimize your customers’ checkout experience. Learn how top brands apply Generative AI to prevent cart abandonment.

In this session with Sarah Coles, Persado VP of Strategy, you will learn about:

• A framework for evaluating different Generative AI solutions based on the business problems they solve
• Evidence on how embedding motivation into language can increase customer engagement, leading to higher conversion rates and lower cart abandonment
• 5 differentiators of motivation-aware Generative AI
• How to apply Generative AI to reduce online cart abandonment at checkout