Supercharge Product Discovery with Relevant, Goal-Oriented Search

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Tuesday, May 10, 2022 2:00 PM to 2:50 PM · 50 min. (America/Chicago)


When we go beyond the simple search and boring browse experiences that ecommerce has relied on since the 90s, we can offer shoppers the kinds of high-converting, superpowered site experiences that they crave. In this session, we will explore how machine-learning, next-generation semantic search, in-session personalization - can drive loyalty and significant revenue. In order to digitally transform and keep up with the massive shifts in consumer behavior - and prepare for holiday peak - now is the time to conduct an audit of your ecommerce goals with user experience in mind. In this workshop, you’ll learn:

  • How to adapt the search box to the language of the user, and not the language of the search engine;
  • Why getting away from keyword-based searching is so important; and
  • How zero, first, and third-party data each play a different role in creating relevant user experiences.

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