Utilizing proprietary data analytic tools to ensure packaging investments provide high impact results in an omnicchannel environment. In-store shopping remains the majority of modern consumerism events. As a result, packaging continues to be a key brand building tool. o Overview of the impression you receive on your brand when it is displayed in-store and ways to improve the shopper’s experience.  Does your display communicate your message that is a 360 degree message?  How does your package appear in-store? Does it inspire the shopper to purchase and use in innovative ways?  Are you able to create engagement with the in-store experience?