A category leadership session designed for brand managers, key account managers and shopper marketers in retailers and suppliers. Attendees will:
• Learn the biggest capabilities that brands and retailers will need to drive to win in "New Retail";
• See examples from around the world of how retailers and brands are building Category Leadership through New Growth, New Journeys, New Media, New Loyalty, New Technologies and New Purpose around the world; and
• Discuss how these "New Retail" capabilities will change our commercial planning.