Email has become more critical since the onset of the pandemic and brands that are able to differentiate in the inbox can establish a hotline to customers that takes their business to the next level. Learn how to take your program from good to great by embracing the strategies and tactics incorporated under the umbrella of Email 2.0. During this workshop, we’ll cover:

• How Atomic rewards, Ems, and AMP can collectively make emails more interactive, engaging, and rewarding;
• How Progency can propel an ecosystem shift to drive creative, strategy, analytics and performance; and
• How to measure impact beyond opens and clicks with Hooked Score, a new metric to evaluate engagement intensity.