Beyond Millennials: Using Buy Now, Pay Later's Growing Adoption to Attract New Customers

S405B
Conference

Information

There’s no question about it; buy now, pay later is exploding. With a 192% forecasted growth of U.S. BNPL transaction volume within the next two years, this form of payment is the hot topic that everyone is talking about. How do these flexible payment options help increase sales and attract new customers in the retail space? Hear from industry experts on how to: • Leverage BNPL to attract a broad range of affluent shoppers, young and old; • Tap marketing campaigns and commerce experience to extend the reach and impact of BNPL; and • Embrace best practices for developing a shopper-focused plan that accelerates acquisition and revenue.
Conference & Stages
IRCE
Conference Tracks & Topics
The BNPL Summit