Personalizing Your Digital Economy

Power your digital economy through personalized and unified experience management across multiple business models, surfaces, target markets, regions, payment types and more. Rich data and tooling enhance your ability to meet customers where they are to improve merchandising efficiency. Flexibility and extensibility are critical for adopting to changing market and customer demands, but what are the keys to putting these practices into action successfully? During this session, executives from Adobe and PayPal will share how you can: • Adapt to the changing payment landscape; • Better meet all of your shoppers' needs across all channels; and • Generate long-term loyalty.