Building the Next Billion Dollar Ad Platform: Lessons from Retail Media Giants

In 2021, Amazon’s retail media platform generated a cool $31 billion. Trading on their close merchant relationships, and the pandemic-accelerated shift to online shopping, Amazon charted the course other retail giants are keen to follow. Retail media isn’t just a trend – it’s the future of advertising. With 60% of ad spend going digital by 2023, it’s time all retailers launched their own retail media platforms. In this workshop, you’ll learn: • How to monetize your digital platform with retail media; • How to use your brand’s first-party data to drive better results; and • Why retail giants - like Walmart and Instacart - built their own retail media ad platforms instead of using an out-of-the-box solution. You’ll walk away with the tools and know-how needed to launch the next billion dollar ad platform. Ready to get started?