The Future of IRL: Exploring Innovation in Store Design and Experience Strategy

Consumers are hungry for physical brand experiences — and retail businesses are opening new stores to capitalize on this opportunity. However, with this surge in activity comes increased competition, creating more pressure for brands to stand out.

During this panel, senior leaders at some of the nation’s top design and strategy firms share their thoughts on the new imperatives for elevating brand strategy through physical store experiences, including:

• Balancing technology and visual storytelling to meet business objectives and drive measurable results;
• The unique role and value of non-commerce driven environments in brands’ broader brick-and-mortar strategies;
• How the evolution of consumers values (and emphasis on sustainability, wellness and other issues) is powering the creation of new concepts and innovative decision-making; and
• The realities of balancing industry trends and best practices with operational and financial realities.