Leveraging Traffic Data to Boost Store Performance, Operational Excellence and Marketing Results

For years, the retail industry has relied on annual average daily traffic (AADT) to inform operations, merchandising and even marketing decisions. But that data source has lived passed its usefulness. The new standard for today and the future is detailed historical traffic (DHT). It leverages a more timely, more accurate, and higher frequency source: probe data.

In this session, you’ll learn about traffic analytics solutions, and receive guidance on the necessary geospatial data requirements that will support the development of business intelligence dashboards for brand and marketing managers.

You’ll also learn:

• The difference between the various types of traffic data
• The methods for location-based traffic patterns analysis
• How traffic data can be used to make better informed merchandising and marketing decisions on an individual store level; and
• The role traffic data can play in the optimization of omnichannel services such as BOPIS and curbside pickup