No Clicks Given: How CTV Advertising Works for Retailers in 2023

In the land of retail, direct response reigns supreme. What’s easier than delivering a paid search or social ad that allows a consumer to move from consideration to conversion in a matter of clicks? But no matter how many times you call your TV remote “the clicker,” you still can’t click on a commercial the same way you can ads on other digital channels. So how can retail and eCommerce brands harness Connected TV’s ability to drive performance like digital, when no clicks are given?

Join us as we give you an insider's look at how eCommerce and retail brands can harness the power of Connected TV advertising in 2023. We’ll explore how to use CTV’s native reporting and targeting capabilities to reach your audiences on the living room screens, make an impact while doing it — and measure it all. We’ll also examine how brands can use audience and performance data to inform creative personalization, letting you reach consumers with powerful messages tailored just for them, all while using a powerful solution tailored just for you.