Ecommerce Meets Brick And Mortar: Why The Future of Retail Is Both

It’s the digital age—but brick and mortar is anything but dead. Did you know that 51% of shoppers check online for product availability at a nearby store? Whether that’s picking up a pair of skis for a last-minute trip, topping up the vitamins they just ran out of, or getting kitchen gear delivered for tonight’s dinner party, the category opportunities and ways to reach customers are endless. Brands looking to enhance customers’ omnichannel experiences by listing inventory online also need the option to keep the logistics as simple as possible. Amazon Today shares how retailers can effectively merge their ecommerce with brick and mortar efforts by using stores as distribution points to help meet growing customer demands. And get customers what they want, when they want it.