How CPG Brands Can Optimize Their Tech Stack To Accelerate Content Operations - Located In Room #S401CD
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From rapidly accelerating startups to enterprise businesses, all consumer brands aspire to grow. But maintaining brand integrity and operational efficiency across their content distribution process is a constant struggle. During this session, Kate Bennewitz, Sr. Product Marketing Manager of Canto, shares how two CPG brands, COOLA Sunscreen and Amorepacific, optimized their martech stacks to achieve friction-free retail partnerships, seamless web-wide content distribution, and expanded market reach. Dive in as she explores how brands can scale their operations rapidly across domestic and international markets by leveraging smart content distribution and while delivering memorable brand experiences.
Seating is limited and available on a first-come, first-serve basis only.