Walmart’s In-store Radio for Associate Communications, Shopper Marketing & CX - Located In Room #S401AB

How can your in-store media experience be more than just “background music”?

With over 100M shoppers in our stores, and clubs a week and over 1.4M associates, Walmart’s in-store media, drives customer experience, employee engagement, and communications. Find out how Walmart deployed Rockbot’s streaming media platform to enable a live radio experience that enhances the in-store environment, communicates to the associates, and enables audio advertising from Walmart Connect’s retail media team.

From deploying the infrastructure to planning your programming strategy, and understanding the opportunities for in-store retail media, this session is targeted at anyone on the retailer or the supplier side looking to enhance their in-store media or understand the shopper marketing opportunities it enables.

Who should be in the room: Communications leads, marketing leads, overseers of RMN networks, employee/customer experience leads

Seating is limited and available on a first-come, first-serve basis only.